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WHAT'S IN A NAME?
WILLIAM SHAKESPEARE
Well, a lot as it goes.
F A M O U S 4.15 brand name, aesthetic and identity was inspired by the pop art movement and the movements’ challenge to tradition, timeless cultural references and more specifically, the name
F A M O U S 4.15 derives from the well-known Andy Warhol adage:
"IN THE FUTURE, EVERYONE WILL BE FAMOUS FOR FIFTEEN MINUTES"
The emphasis not on fame, but on all young people having fifteen minutes in the light, their moment, their chance to shine.
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